Sony BRAVIA 9 XR90

The Sony BRAVIA 9 XR90 is Sony’s flagship Mini LED 4K Smart TV, combining XR Backlight Master Drive with the powerful XR Processor to deliver exceptional brightness, precise contrast, deep blacks, and highly detailed 4K images. Designed to reproduce the director’s vision with impressive accuracy, the BRAVIA 9 combines advanced Mini LED control with Sony’s latest color and picture-processing technologies.

• Mini LED backlighting with XR Backlight Master Drive provides precise local dimming and outstanding brightness control
• XR Processor intelligently analyzes scenes to optimize contrast, color, clarity, and detail in real time
• XR Triluminos Pro reproduces rich, natural colors across a wide color range
• XR Contrast Booster 20 enhances brightness and contrast for more impactful HDR scenes
• XR Clear Image intelligently enhances and upscales lower-resolution content for greater clarity
• 4K UHD resolution delivers sharp and detailed images with 3840 × 2160 resolution
• 120Hz native refresh rate provides smooth motion for movies, sports, and gaming
• 4K 120Hz, VRR, and ALLM provide responsive next-generation gaming through HDMI 2.1
• Dolby Vision, HDR10, and HLG deliver enhanced contrast, brightness, and color detail in compatible content
• Acoustic Multi-Audio+ positions sound more naturally in relation to the action on screen
• Dolby Atmos creates an immersive three-dimensional audio experience for movies, shows, and games
• Voice Zoom 3 uses AI processing to enhance dialogue clarity without requiring a higher overall volume
• Runs on Google TV with personalized recommendations, popular streaming apps, Google Assistant, Google Cast, and smart-home integration
• Auto HDR Tone Mapping and Auto Genre Picture Mode optimize compatible PlayStation 5 gaming
• IMAX Enhanced support provides a more cinematic viewing experience with compatible content
• Acoustic Center Sync allows the TV to work as the center speaker with compatible Sony sound systems
• Premium One Slate Design creates a clean, minimalist appearance with a narrow bezel

The Sony BRAVIA 9 XR90 is built for customers who want flagship-level LED picture quality without moving to OLED. Its combination of Mini LED precision, extremely high brightness, XR processing, Dolby Vision, Dolby Atmos, 120Hz gaming, and Google TV makes it an excellent choice for premium home cinema, sports, streaming, and gaming.